Purpose Pillar Core Learning Outcomes:

I know exactly what industry my business is in.

2I have clear goals for the next 6 months, 1 year and 3 years.

3I know my business model and have a business plan.

4I'm consistently adopting a growth mindset.

5I have completed the core purpose content and am ready for the advanced content.

“The Purpose Of Life, Is A Life Of Purpose”.

Finding your passion and purpose is one of the hardest parts about starting and scaling a successful business, so it’s super important you schedule in some time to work out what those are.

Your entrepreneurial journey will be a whole lot easier if you have a North Star to follow you see. Without clear direction – well, you might just end up going around in circles.

We’d love for you to make the most of all the materials in this pillar to get a clear picture of you and your business’s motives and missions…

…but be sure not to move on until you’ve checked all of your learning outcomes off the list. This is something you really want to get to the bottom of, before you turn your attention to anything else.


Choosing Your Dream Business

Yesss, Kind Soul! Congratulations, you’ve decided to take the leap and take action towards allowing your ambitious dreams to come to fruition. You have decided to start your own business!

So, you want to start your own business, but in what space?! You may be wondering where you are even going to start! Does this sound familiar to you?

In this training, we’ll walk you through a 5-step process to ensure that you are asking all the right questions to choose a business that is right for you.

By: ??

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Real-Time Goal Setting

In order to make sure you shoot and score, you should probably know where the goal posts are, right?

We’d really recommend you find 40 minutes of uninterrupted quiet time to tune into this audio and figure that out…

…setting a shorter term 1 year goal, and longer 5 and 10 year ones.

By: Dr. Danielle Canty

00:00 / 01:04

Vision, Mission & Values

Think of your vision, mission and values as the Holy Trinity; your business should have all three.

Be sure to refer back to these three things when setting goals and ask yourself if the goals you’re setting are in alignment with them, then. That way, you’ll always know whether you’re on the right track.

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Your Business Plan

This workbook helps you, step-by-step, to write the biggest plan of all: your business plan.

With checklists at each stage you can keep track of what you’ve done so far, and what you’ve still left to do.

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We recommend you dive into the Advanced Content for each pillar only after you have completed the Learning Objectives for each pillar. This way you focus first on the foundations of your business and then build from there.

Woman in Black

How To Start A Product-Based Business

With Alice Hall

Alice is here to share her experiences with The Société and help you take the first steps in establishing your product-based business and all of the important considerations you need to make, focusing on; sourcing, pricing, budgeting and distribution.

  • How To Define Your USP

  • How To Gain Clarity On Brand & Content Strategy

  • How To Set Pricing

  • How To Source Product

  • Breaking Down Your Budget

  • Making Sales & Market Positioning



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