New gamified health platform for children wins $400 000

Updated: Mar 25, 2021

Over 150 wellness-related start-ups from across the globe were examined by experts in the competition. PHOTO: ImageCollab

PopBase, a start-up building a gamified platform that teaches children how to maintain a healthy lifestyle beat 152 companies in an international start-up competition to secure $400 000 in investment. Amir Alroy, cofounder of Welltech1, an Israeli venture capital fund and innovation hub, specializing in wellness-related technologies announced the company as the winner on 31 August. Alroy says they ran a tough competition in which they examined with experts over 150 wellness-related start-ups from across the globe and are happy to invest in PopBase which represents the trend of linking the worlds of gaming and health. He says the coronavirus pandemic has proven wellness is a necessity, not a luxury and the start-up’s solution resolves an acute problem creatively, effectively and professionally.

“The international start-up competition ran in collaboration with the Global Wellness Institute (GWI), a research and educational resource for the global wellness industry. It was part of the GWI’s A World Free of Preventable Disease, the first commitment to eradicate preventable, chronic diseases worldwide. Participating wellness-focused start-ups came from 25 countries around the world including Canada, Bahrain, Denmark, Australia, Hong Kong and Chile,” he says. PopBase, which has raised $1.8 million to date, was founded by Lisa Wong of the United States, Amit Tishler of Israel and Richard Weeks of the UK, who developed a patent-protected technology platform that teaches and encourages children to adopt a healthy way of life. Wong, who serves as CEO, has more th