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Free Sesame Street content to help families cope

Updated: Mar 25, 2021


Sesame Street
Free digital content kits featuring Sesame Street characters will be made available through a US$1 million donation from Mylan. PHOTO: ImageCollab

A global pharmaceutical company and Sesame Workshop, the non-profit educational organization behind Sesame Street, a television show teaching children since 1969, announced a new effort to help families cope with transitions and uncertainty stemming from COVID-19 on 13 August. Free digital content kits featuring Sesame Street characters will be made available through a US$1 million donation from Mylan. Through the donation, Sesame Workshop is creating a series of educational resources and engaging videos to meet socio-emotional needs that families across generations around the world are experiencing. The new resources available in multiple languages as part of Sesame Workshop’s Caring for Each Other initiative will help families navigate difficult topics and address emotions many children and caregivers are experiencing such as anxiety, frustration, sadness and grief. Heather Bresch, CEO of Mylan, says the resources are designed to help families build resilience, establish comforting routines and foster a sense of hope and optimism, as well as celebrate frontline workers like healthcare providers and their families, who are facing unique pandemic-related challenges. She says Mylan will also share the resources with its 35 000 employees around the world so they and their families can also benefit from this initiative. “While our company and many other members of the global healthcare community have been busy responding to the physical need for care and access to medicine amid the evolving COVID-19, the social and emotional toll of these times has continued to grow. Around the world, children and caregivers may be experiencing a sense of loss, isolation or uncertainty and aligning our efforts with Sesame Workshop to support families during this time of need provides a wonderful opportunity to help,” says the CEO. Robert J. Coury, executive chairperson of