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African-born start-up grows entrepreneurship and education


The Creative Crafting Club gives stay-at-home parents everything they need to start a crafting club which works around their family schedule. PHOTO: Image Collab

The Creative Crafting Club, a craft club start-up based in Cape Town, founded by Christelle Janse Van Rensburg, an architect, and her sister Stefanie de Wet, an engineer, is empowering stay-at-home parents to become entrepreneurs while creating an opportunity to educate tots to 12 year olds. The online subscription site offers creative crafting lesson plans, teaching resources and business acumen at a monthly fee to parents, educators and entrepreneurs to start a children’s creative crafting club in their community.

Christelle says research shows mothers are 79% less likely to be hired and earn 14 to 18% less than non-mothers and stay-at-home moms are also half as likely to get a job interview as moms who were retrenched. She says this suggests that businesses are concerned about stay-at-home parents’ prioritising family over work.

“One of the biggest struggles we see moms face is finding a flexible way to generate extra income. Through the success of our franchise Canvas Club, which has expanded to over 50 franchise locations across three countries in two years, we saw the need to develop a worldwide business model that not only encourages creativity in children, bu